Affluent New Jersey Counties Back Trump: A Look at Wealth and Political Loyalty

In a surprising trend, two of New Jersey’s wealthiest counties—Hunterdon and Morris—were among the top 20 high-income counties nationwide to vote for Donald Trump in recent elections. Their continued support for Trump highlights the nuanced political leanings within the Garden State, often overshadowed by its predominantly Democratic reputation.

Hunterdon County (Median household income: $134,000): Known for its sprawling estates, horse farms, and high quality of life, Hunterdon has long been a Republican stronghold. Residents often cite low taxes, deregulation, and a focus on small government as key motivators for their votes. Trump’s appeal to these fiscal priorities resonated with many in this affluent, suburban community.
Morris County (Median household income: $131,000): Situated in Northern New Jersey, Morris County combines a thriving business sector with picturesque suburban neighborhoods. While recent elections have shown some Democratic gains, many Morris residents remain drawn to Republican policies that promise economic growth and a focus on local control.

These counties are part of a broader pattern seen nationwide, where high-income areas such as Douglas County, CO ($139,000), Nassau County, NY ($138,000), and Forsyth County, GA ($132,000) also backed Trump. However, New Jersey’s strong Democratic voter base in urban and suburban areas continues to dominate statewide results, as seen in Trump’s overall loss in the state during both 2016 and 2020.

Local political analysts suggest that Hunterdon and Morris Counties’ support stems from an enduring alignment with Republican values on taxation and governance, even as other affluent areas like Bergen and Somerset shift toward the Democrats.

The New Jersey GOP sees these counties as vital to maintaining a foothold in a state otherwise trending blue. As the 2024 elections approach, these wealthy enclaves will likely remain central to Republican campaign strategies, reflecting the ongoing tension between economic priorities and the broader ideological divide in New Jersey politics.