The Republican primary for New Jersey’s 2025 gubernatorial race is shaping up to be a competitive contest, with former state senator Edward R. Durr Jr.’s candidacy creating a potential split in the conservative, MAGA-aligned vote. Durr, whose political career began with a shocking upset against then-Senate President Stephen Sweeney in 2021, poses a unique challenge to conservative radio host Bill Spadea, who has positioned himself as a leading contender for the nomination.
Durr, who announced his candidacy in mid-2024, brings a grassroots persona that appeals to Republican voters disillusioned with political elites. Known for his modest campaign spending and no-nonsense messaging, Durr has framed himself as a defender of working-class values and conservative principles, including tax cuts, gun rights, and opposition to abortion.
Both Durr and Spadea are competing for the same core demographic of Republican voters: staunch supporters of former President Donald Trump. While Spadea has leveraged his radio career and strong name recognition to energize MAGA voters statewide, Durr’s blue-collar appeal threatens to erode that base, particularly in South Jersey, where he remains a popular figure.
This dynamic could weaken Spadea’s ability to consolidate the conservative vote, giving an advantage to other potential candidates or moderates in the race.
Durr’s political roots in South Jersey remain a key factor in the race. His 2021 Senate victory against Sweeney was widely regarded as a grassroots rebellion against Democratic dominance in the region. While Durr lost his re-election bid in 2023, his name recognition and continued alignment with MAGA policies ensure he remains a significant player in the region.
Spadea, on the other hand, enjoys stronger support in central and northern New Jersey, making the primary a potential battleground for geographical and ideological influence.
Durr’s candidacy is not without challenges. His controversial social media posts and limited legislative accomplishments may deter moderate Republicans and independents, narrowing his appeal to a specific subset of the party.
Spadea, despite his widespread media presence, faces criticism for being perceived as a media figure rather than a grassroots leader. This perception could allow Durr to draw support from voters who prioritize an “outsider” candidate.
The Republican primary could become further complicated if other contenders, such as 2021 GOP nominee Jack Ciattarelli, decide to enter the race. A crowded field would only increase the fragmentation of the conservative vote.
The Republican primary winner will likely face a strong Democratic candidate, with former Senate President Steve Sweeney and others vying for the nomination. A divided Republican base could make it harder for the party to secure a win in the general election, especially in a state where Democrats have historically held the advantage in statewide races.
Durr’s decision to run injects uncertainty into a race that many assumed would favor Spadea. As the primary campaign unfolds, the question remains whether Durr’s grassroots appeal can disrupt Spadea’s momentum or if the MAGA vote will coalesce around a single frontrunner.
While the final outcome is far from clear, Durr’s entry ensures that the 2025 gubernatorial primary will be a battle for the heart of New Jersey’s Republican Party.
